As most of you probably know, on Monday the Toronto Maple Leafs announced a partnership with White Ribbon, an organization dedicated to ending violence against women. The Leafs have already released a PSA in conjunction with White Ribbon, which you can view here.
What you might not know is that if you were one of our letter writers then you had a part in moving this forward! Leafs President Brendan Shanahan has been an advocate for ending domestic violence and sexual assault dating back to his playing days, including a longstanding affiliation with Sanctuary for Families in New York. He had wanted to involve the Leafs in the cause when he came to Toronto. Through his assistant, Shanahan told me he didn’t realize just how much support he and the team would have until he read your letters.
Thank you to everyone who wrote, tweeted or otherwise participated in the campaign – your voices made a real difference here. What’s more, I have reason to believe at least one other team has something in the works that was spurred by your words and actions. I can’t say more right now but I’m very optimistic that your impact is far from finished.
If you’re not satisfied with your favorite team’s treatment of women, let them know. Be loud. Be bold. Progress doesn’t happen overnight but teams ARE listening.